The Growth Knowledge Hub
Insights, research, and practical guidance on digital strategy, promotion, and performance.
Article Categories
Grocery Retail Case Study: Driving 1.2M Product Clicks via Digital Circulars
When print distribution halted during the pandemic, a leading Australian grocer turned to Red Pepper Digital. By implementing interactive circulars with mobile shopping lists and real-time social amplification, they achieved over 1.2M product clicks and 33,000+ store location searches.
Price-Led Social Ads: Automating Grocery Retail ROI
Stop running generic brand ads. Learn how price-led social advertising uses real-time promo data to deliver high-converting, localized offers. By automating dynamic creative, grocers can drive measurable store traffic and combat "flyer fatigue" with precision targeting.
Blackwoods Case Study: 16x ROI through Digital Catalog Transformation
Industrial giant Blackwoods transformed its massive print legacy into a high-performance digital ecosystem. By moving beyond static PDFs to an interactive, data-driven catalog, they achieved a staggering 16x ROI, a 61% lift in page views per session, and unlocked deep insights into B2B buyer behavior.
Beyond Traffic: Why Your Digital Circular Isn’t Converting
Mobile traffic is high, yet engagement remains low for many retailers. The problem isn’t availability; it’s an experience gap. Discover how replacing static digital circulars with mobile-first design turns casual browsing into meaningful in-store lift.
Redner’s Case Study: Driving 1.2M Product Clicks via Digital Circulars
The digital circular is no longer just a list of deals; it’s a high-value retail media asset. Discover how retailers are integrating sponsored placements and CPG partnerships directly into their interactive catalogs to unlock new revenue streams and improve shopper relevance.