The Growth Knowledge Hub
Insights, research, and practical guidance on digital strategy, promotion, and performance.
Article Categories
How Shoppers Really Feel About Personalized Shopping Experiences
Shoppers expect personalized experiences, but only when they feel helpful and transparent. Retailers that use first-party data to deliver relevant promotions build trust, while invasive or inaccurate personalization risks driving customers away.
Check Out Red Pepper on eGrowcery: Elevating How Retailers Engage Their Shoppers
Red Pepper’s partnership with eGrowcery brings interactive, shoppable digital flyers and personalized marketing tools into unified commerce platforms, helping grocery retailers deliver seamless engagement and drive measurable conversion and loyalty.
What You Need to Know About Digital Circulars
A digital circular is the online evolution of the classic print flyer, designed not just for browsing, but for interaction. Unlike static PDFs, these are dynamic, mobile-optimized, and trackable, bridging the gap between digital discovery and the physical store.
Digital Catalogs are Providing the Flexibility Manufacturers Need with Tariff Uncertainty
In an era of trade volatility, manufacturers need the agility to adapt pricing and product data quickly. Digital catalogs allow brands to update prices instantly, highlight domestic alternatives, and maintain transparency amid shifting sourcing strategies.
Replace Print Catalogs with Digital: Why B2B Trade and Manufacturers Must Transform
Traditional print catalogs are often outdated by the time they reach customers. For B2B manufacturers, switching to interactive digital catalogs unlocks real-time pricing updates, mobile-friendly searchability, and deep shopper insights that static PDFs can't provide.
Kitchen & Bath Case Study: Scaling Sales with Digital Catalogs
A global leader in kitchen and bath products replaced its print legacy with an interactive digital catalog to support showroom staff and contractors. The transition led to a 61% lift in page views per session and a 16x increase in product clicks while advancing sustainability goals.
How to Drive In-Store Sales through Digital Channels
Modern consumers don't distinguish between online and offline channels. By leveraging geo-targeted ads, location-based mobile marketing, and click-and-collect services, retailers can turn online discovery into measurable in-store foot traffic and sales growth.
The Regional Grocer’s Guide to Digital Acquisition
Digital advertising is now the primary driver for grocery store foot traffic. Regional grocers must understand the trade-offs between display networks, social media, and third-party apps to effectively reach shoppers and own their customer data.
Red Pepper Launches ‘Dynamic Catalogs’ for Retailers and Brands
Red Pepper Digital's new Dynamic Catalogs allow retailers to build digital flyers directly from data feeds, bypassing the need for print PDFs. This mobile-first solution integrates rich video and personalization to drive higher retail conversion rates.
Price-Led Social Ads: Automating Grocery Retail ROI
Stop running generic brand ads. Learn how price-led social advertising uses real-time promo data to deliver high-converting, localized offers. By automating dynamic creative, grocers can drive measurable store traffic and combat "flyer fatigue" with precision targeting.
Blackwoods Case Study: 16x ROI through Digital Catalog Transformation
Industrial giant Blackwoods transformed its massive print legacy into a high-performance digital ecosystem. By moving beyond static PDFs to an interactive, data-driven catalog, they achieved a staggering 16x ROI, a 61% lift in page views per session, and unlocked deep insights into B2B buyer behavior.
Beyond Traffic: Why Your Digital Circular Isn’t Converting
Mobile traffic is high, yet engagement remains low for many retailers. The problem isn’t availability; it’s an experience gap. Discover how replacing static digital circulars with mobile-first design turns casual browsing into meaningful in-store lift.
Redner’s Case Study: Driving 1.2M Product Clicks via Digital Circulars
The digital circular is no longer just a list of deals; it’s a high-value retail media asset. Discover how retailers are integrating sponsored placements and CPG partnerships directly into their interactive catalogs to unlock new revenue streams and improve shopper relevance.