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Investing in Retail Tech: 4 Trends that Drive Shopper Value
With 57% of retailers planning to increase tech spending, making the right investment is critical. From smart carts to digital circulars and loyalty programs, discover which technologies solve top shopper pain points and build long-term brand confidence.
Managing Third-Party Aggregators: Risks and Rewards
While platforms like DoorDash and UberEats offer broad visibility, they often strip retailers of critical shopper data and brand control. Learn the 4 key challenges of third-party marketplaces and how to regain ownership of your customer journey.
7 Strategies to Boost Digital Circular ROI
Moving from print to digital is only the first step. To maximize ROI, retailers must focus on mobile optimization, interactive content, and data-driven personalization to ensure their digital circulars are shoppable, easy to navigate, and highly relevant.
Elevate Your Retail Strategy with Interactive Digital Catalogs
With print costs skyrocketing, 69% of businesses plan to ditch paper catalogs within five years. Interactive digital catalogs offer a superior, cost-effective alternative that enables storytelling, seamless e-commerce integration, and deep shopper data collection to drive loyalty.
The Modern Weekly Ad – assisting shoppers to navigate food inflation and retailers to drive sales
Grocery Case Study: Driving 84% More Page Views via Digital Circulars
A global grocery retailer replaced static PDFs with interactive digital circulars to combat high bounce rates. By implementing gamification and localized marketing, they achieved an 84% increase in page views and significantly higher in-store conversion without being e-commerce enabled.
B2B Case Study: Driving 12.5X ROI via Digital Circulars
A large B2B supplier transformed static PDFs into shoppable digital circulars, generating $350,000 in attributed annual revenue by Year 2. The shift unlocked a 12.5X ROI, providing rich shopper analytics and a shorter path to purchase for their B2B audience.
Price-Led Social Ads: Automating Grocery Retail ROI
Stop running generic brand ads. Learn how price-led social advertising uses real-time promo data to deliver high-converting, localized offers. By automating dynamic creative, grocers can drive measurable store traffic and combat "flyer fatigue" with precision targeting.
Blackwoods Case Study: 16x ROI through Digital Catalog Transformation
Industrial giant Blackwoods transformed its massive print legacy into a high-performance digital ecosystem. By moving beyond static PDFs to an interactive, data-driven catalog, they achieved a staggering 16x ROI, a 61% lift in page views per session, and unlocked deep insights into B2B buyer behavior.
Beyond Traffic: Why Your Digital Circular Isn’t Converting
Mobile traffic is high, yet engagement remains low for many retailers. The problem isn’t availability; it’s an experience gap. Discover how replacing static digital circulars with mobile-first design turns casual browsing into meaningful in-store lift.
Redner’s Case Study: Driving 1.2M Product Clicks via Digital Circulars
The digital circular is no longer just a list of deals; it’s a high-value retail media asset. Discover how retailers are integrating sponsored placements and CPG partnerships directly into their interactive catalogs to unlock new revenue streams and improve shopper relevance.