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Insights, research, and practical guidance on digital strategy, promotion, and performance.
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3 Consumer Spending Trends that Every Retailer Needs to Know
Consumer confidence is steady, but basket sizes are shifting. Learn how to adapt your retail strategy by targeting Gen Z through social commerce, creating inspirational digital content, and leveraging shopper data for hyper-personalization.
Red Pepper Joins ECRS’ Growing Third Party API Ecosystem: Enhancing Shopper Engagement with Interactive Digital Circular
Red Pepper and ECRS partner to provide grocers with an integrated solution to attract, engage, and convert shoppers to grow online and in-store sales
Discovery Commerce: Engaging customers at the top of your acquisition funnel
Most shoppers don't start their journey with a specific product in mind. Discovery commerce uses data-driven insights to inspire customers before they search, transforming passive browsing into active in-store visits and higher conversion rates.
Shifting Print Budget to Digital: Drive 30x More Store Visits
Transitioning just a fraction of your weekly print budget to digital display ads is a strategic move that significantly improves engagement and ROI. By leveraging geo-targeting and mobile optimization, retailers can reach shoppers exactly when and where they are ready to buy.
Choosing the Right Digital Strategy for Retail Growth
Success in retail digital marketing requires a data-driven approach. By understanding the trade-offs between display, social, and third-party apps, retailers can align their campaign goals with high-intent shopper behaviors to maximize ROI.
Is Your Website Losing Customers? 3 Fixes for Retail Growth
A static website is often a graveyard for potential sales. To attract new customers, retailers must move beyond basic product listings and implement interactive discovery, mobile-first design, and clear calls-to-action that bridge the gap between browsing and buying.
5 Reasons to Shift Print Distribution to Digital Ads
Rising paper costs and "dark zones" make print distribution increasingly inefficient. By shifting to digital ads, retailers gain 100% measurability, precise geo-targeting, and the ability to update offers in real-time to drive store traffic.
A Retailer’s Guide to Discovery Commerce Strategy
Discovery Commerce shifts the focus from simple transactions to an immersive journey that helps shoppers find products they weren't actively seeking. By leveraging personalization, storytelling, and gamification, retailers can drive spontaneous discovery and brand loyalty.
Red Pepper Joins Forces with Wynshop to Deliver Seamless Access to Enhanced Shopper Experiences and Increased Sales
Red Pepper Digital and Wynshop have partnered to integrate digital weekly circulars and shopper insights directly into a unified commerce platform. This strategic alliance helps grocers drive store traffic, increase conversion rates, and deliver personalized digital experiences.
Price-Led Social Ads: Automating Grocery Retail ROI
Stop running generic brand ads. Learn how price-led social advertising uses real-time promo data to deliver high-converting, localized offers. By automating dynamic creative, grocers can drive measurable store traffic and combat "flyer fatigue" with precision targeting.
Blackwoods Case Study: 16x ROI through Digital Catalog Transformation
Industrial giant Blackwoods transformed its massive print legacy into a high-performance digital ecosystem. By moving beyond static PDFs to an interactive, data-driven catalog, they achieved a staggering 16x ROI, a 61% lift in page views per session, and unlocked deep insights into B2B buyer behavior.
Beyond Traffic: Why Your Digital Circular Isn’t Converting
Mobile traffic is high, yet engagement remains low for many retailers. The problem isn’t availability; it’s an experience gap. Discover how replacing static digital circulars with mobile-first design turns casual browsing into meaningful in-store lift.
Redner’s Case Study: Driving 1.2M Product Clicks via Digital Circulars
The digital circular is no longer just a list of deals; it’s a high-value retail media asset. Discover how retailers are integrating sponsored placements and CPG partnerships directly into their interactive catalogs to unlock new revenue streams and improve shopper relevance.