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3 Consumer Spending Trends that Every Retailer Needs to Know
Consumer confidence is steady, but basket sizes are shifting. Learn how to adapt your retail strategy by targeting Gen Z through social commerce, creating inspirational digital content, and leveraging shopper data for hyper-personalization.
Red Pepper Joins ECRS’ Growing Third Party API Ecosystem: Enhancing Shopper Engagement with Interactive Digital Circular
Red Pepper and ECRS partner to provide grocers with an integrated solution to attract, engage, and convert shoppers to grow online and in-store sales
Discovery Commerce: Engaging customers at the top of your acquisition funnel
Most shoppers don't start their journey with a specific product in mind. Discovery commerce uses data-driven insights to inspire customers before they search, transforming passive browsing into active in-store visits and higher conversion rates.
Shifting Print Budget to Digital: Drive 30x More Store Visits
Transitioning just a fraction of your weekly print budget to digital display ads is a strategic move that significantly improves engagement and ROI. By leveraging geo-targeting and mobile optimization, retailers can reach shoppers exactly when and where they are ready to buy.
Choosing the Right Digital Strategy for Retail Growth
Success in retail digital marketing requires a data-driven approach. By understanding the trade-offs between display, social, and third-party apps, retailers can align their campaign goals with high-intent shopper behaviors to maximize ROI.
Is Your Website Losing Customers? 3 Fixes for Retail Growth
A static website is often a graveyard for potential sales. To attract new customers, retailers must move beyond basic product listings and implement interactive discovery, mobile-first design, and clear calls-to-action that bridge the gap between browsing and buying.
5 Reasons to Shift Print Distribution to Digital Ads
Rising paper costs and "dark zones" make print distribution increasingly inefficient. By shifting to digital ads, retailers gain 100% measurability, precise geo-targeting, and the ability to update offers in real-time to drive store traffic.
A Retailer’s Guide to Discovery Commerce Strategy
Discovery Commerce shifts the focus from simple transactions to an immersive journey that helps shoppers find products they weren't actively seeking. By leveraging personalization, storytelling, and gamification, retailers can drive spontaneous discovery and brand loyalty.
Red Pepper Joins Forces with Wynshop to Deliver Seamless Access to Enhanced Shopper Experiences and Increased Sales
Red Pepper Digital and Wynshop have partnered to integrate digital weekly circulars and shopper insights directly into a unified commerce platform. This strategic alliance helps grocers drive store traffic, increase conversion rates, and deliver personalized digital experiences.
Digital Catalogs are Providing the Flexibility Manufacturers Need with Tariff Uncertainty
In an era of trade volatility, manufacturers need the agility to adapt pricing and product data quickly. Digital catalogs allow brands to update prices instantly, highlight domestic alternatives, and maintain transparency amid shifting sourcing strategies.
Replace Print Catalogs with Digital: Why B2B Trade and Manufacturers Must Transform
Traditional print catalogs are often outdated by the time they reach customers. For B2B manufacturers, switching to interactive digital catalogs unlocks real-time pricing updates, mobile-friendly searchability, and deep shopper insights that static PDFs can't provide.
Kitchen & Bath Case Study: Scaling Sales with Digital Catalogs
A global leader in kitchen and bath products replaced its print legacy with an interactive digital catalog to support showroom staff and contractors. The transition led to a 61% lift in page views per session and a 16x increase in product clicks while advancing sustainability goals.
How to Drive In-Store Sales through Digital Channels
Modern consumers don't distinguish between online and offline channels. By leveraging geo-targeted ads, location-based mobile marketing, and click-and-collect services, retailers can turn online discovery into measurable in-store foot traffic and sales growth.