The Growth Knowledge Hub
Insights, research, and practical guidance on digital strategy, promotion, and performance.
Article Categories
Investing in Retail Tech: 4 Trends that Drive Shopper Value
With 57% of retailers planning to increase tech spending, making the right investment is critical. From smart carts to digital circulars and loyalty programs, discover which technologies solve top shopper pain points and build long-term brand confidence.
Managing Third-Party Aggregators: Risks and Rewards
While platforms like DoorDash and UberEats offer broad visibility, they often strip retailers of critical shopper data and brand control. Learn the 4 key challenges of third-party marketplaces and how to regain ownership of your customer journey.
7 Strategies to Boost Digital Circular ROI
Moving from print to digital is only the first step. To maximize ROI, retailers must focus on mobile optimization, interactive content, and data-driven personalization to ensure their digital circulars are shoppable, easy to navigate, and highly relevant.
Elevate Your Retail Strategy with Interactive Digital Catalogs
With print costs skyrocketing, 69% of businesses plan to ditch paper catalogs within five years. Interactive digital catalogs offer a superior, cost-effective alternative that enables storytelling, seamless e-commerce integration, and deep shopper data collection to drive loyalty.
The Modern Weekly Ad – assisting shoppers to navigate food inflation and retailers to drive sales
Grocery Case Study: Driving 84% More Page Views via Digital Circulars
A global grocery retailer replaced static PDFs with interactive digital circulars to combat high bounce rates. By implementing gamification and localized marketing, they achieved an 84% increase in page views and significantly higher in-store conversion without being e-commerce enabled.
B2B Case Study: Driving 12.5X ROI via Digital Circulars
A large B2B supplier transformed static PDFs into shoppable digital circulars, generating $350,000 in attributed annual revenue by Year 2. The shift unlocked a 12.5X ROI, providing rich shopper analytics and a shorter path to purchase for their B2B audience.
IGA and Red Pepper Digital Announce Red Oval Partnership to Deliver Next-Generation Digital Marketing for Independent Grocers
IGA USA has named Red Pepper Digital a Red Oval Partner, giving independent grocers access to digital circular and targeted advertising platforms designed to modernize promotions, strengthen shopper engagement, and drive measurable sales growth.
How Shoppers Really Feel About Personalized Shopping Experiences
Shoppers expect personalized experiences, but only when they feel helpful and transparent. Retailers that use first-party data to deliver relevant promotions build trust, while invasive or inaccurate personalization risks driving customers away.
Check Out Red Pepper on eGrowcery: Elevating How Retailers Engage Their Shoppers
Red Pepper’s partnership with eGrowcery brings interactive, shoppable digital flyers and personalized marketing tools into unified commerce platforms, helping grocery retailers deliver seamless engagement and drive measurable conversion and loyalty.
What You Need to Know About Digital Circulars
A digital circular is the online evolution of the classic print flyer, designed not just for browsing, but for interaction. Unlike static PDFs, these are dynamic, mobile-optimized, and trackable, bridging the gap between digital discovery and the physical store.