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Insights, research, and practical guidance on digital strategy, promotion, and performance.
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3 Consumer Spending Trends that Every Retailer Needs to Know
Consumer confidence is steady, but basket sizes are shifting. Learn how to adapt your retail strategy by targeting Gen Z through social commerce, creating inspirational digital content, and leveraging shopper data for hyper-personalization.
Red Pepper Joins ECRS’ Growing Third Party API Ecosystem: Enhancing Shopper Engagement with Interactive Digital Circular
Red Pepper and ECRS partner to provide grocers with an integrated solution to attract, engage, and convert shoppers to grow online and in-store sales
Discovery Commerce: Engaging customers at the top of your acquisition funnel
Most shoppers don't start their journey with a specific product in mind. Discovery commerce uses data-driven insights to inspire customers before they search, transforming passive browsing into active in-store visits and higher conversion rates.
Shifting Print Budget to Digital: Drive 30x More Store Visits
Transitioning just a fraction of your weekly print budget to digital display ads is a strategic move that significantly improves engagement and ROI. By leveraging geo-targeting and mobile optimization, retailers can reach shoppers exactly when and where they are ready to buy.
Choosing the Right Digital Strategy for Retail Growth
Success in retail digital marketing requires a data-driven approach. By understanding the trade-offs between display, social, and third-party apps, retailers can align their campaign goals with high-intent shopper behaviors to maximize ROI.
Is Your Website Losing Customers? 3 Fixes for Retail Growth
A static website is often a graveyard for potential sales. To attract new customers, retailers must move beyond basic product listings and implement interactive discovery, mobile-first design, and clear calls-to-action that bridge the gap between browsing and buying.
5 Reasons to Shift Print Distribution to Digital Ads
Rising paper costs and "dark zones" make print distribution increasingly inefficient. By shifting to digital ads, retailers gain 100% measurability, precise geo-targeting, and the ability to update offers in real-time to drive store traffic.
A Retailer’s Guide to Discovery Commerce Strategy
Discovery Commerce shifts the focus from simple transactions to an immersive journey that helps shoppers find products they weren't actively seeking. By leveraging personalization, storytelling, and gamification, retailers can drive spontaneous discovery and brand loyalty.
Red Pepper Joins Forces with Wynshop to Deliver Seamless Access to Enhanced Shopper Experiences and Increased Sales
Red Pepper Digital and Wynshop have partnered to integrate digital weekly circulars and shopper insights directly into a unified commerce platform. This strategic alliance helps grocers drive store traffic, increase conversion rates, and deliver personalized digital experiences.
Pandora Case Study: Boosting ROI with Digital Catalogs
Pandora modernized its customer engagement by transforming legacy print into a mobile-optimized, shoppable digital ecosystem. By utilizing interactive, multi-lingual publications and in-store QR codes, the brand achieved a 239% increase in product clicks and a 300% spike in content engagement.
Scaling Promotional Video for Regional Chains: How to Compete With National Retailers
Once considered out of reach for regional retailers, promotional video is becoming a scalable growth channel. By automating creative, localizing targeting, and tying campaigns to weekly offers, regional chains drove measurable store-level sales lift and competed more effectively with national brands.
Moving Beyond Vanity Metrics: The True ROI of Promotional Advertising
Clicks and traffic don’t always translate to revenue. By moving beyond vanity metrics and using closed-loop attribution, regional retailers are connecting promotional advertising directly to in-store sales and measurable basket growth.
Why “We Drove More Traffic” Isn’t a Strategy for Digitally Savvy Retailers
For promo-led retailers, driving more traffic isn’t enough. Digitally savvy chains are shifting from channel-based KPIs to an Attract → Engage → Convert framework that ties promotions directly to measurable sales and category lift.