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Grocery Retail Case Study: Driving 1.2M Product Clicks via Digital Circulars
When print distribution halted during the pandemic, a leading Australian grocer turned to Red Pepper Digital. By implementing interactive circulars with mobile shopping lists and real-time social amplification, they achieved over 1.2M product clicks and 33,000+ store location searches.
Pandora Case Study: Boosting ROI with Digital Catalogs
Pandora modernized its customer engagement by transforming legacy print into a mobile-optimized, shoppable digital ecosystem. By utilizing interactive, multi-lingual publications and in-store QR codes, the brand achieved a 239% increase in product clicks and a 300% spike in content engagement.
Scaling Promotional Video for Regional Chains: How to Compete With National Retailers
Once considered out of reach for regional retailers, promotional video is becoming a scalable growth channel. By automating creative, localizing targeting, and tying campaigns to weekly offers, regional chains drove measurable store-level sales lift and competed more effectively with national brands.
Moving Beyond Vanity Metrics: The True ROI of Promotional Advertising
Clicks and traffic don’t always translate to revenue. By moving beyond vanity metrics and using closed-loop attribution, regional retailers are connecting promotional advertising directly to in-store sales and measurable basket growth.
Why “We Drove More Traffic” Isn’t a Strategy for Digitally Savvy Retailers
For promo-led retailers, driving more traffic isn’t enough. Digitally savvy chains are shifting from channel-based KPIs to an Attract → Engage → Convert framework that ties promotions directly to measurable sales and category lift.